RMC Privacy Policy

ROCKY MOUNTAIN CONSERVANCY PRIVACY POLICY
Last revised Nov 7, 2024
This policy describes what personal information we collect and how we use it.

Rocky Mountain Conservancy (“Rocky Mountain Conservancy,” “we,” “us,” or “our”) operates to serve all site visitors. That goal powers all the decisions we make, including how we gather and respect personal information. This privacy policy (this “Privacy Policy”) exists to be as clear and straightforward as possible, because we know that you (“You,” “user,” “site user,” or “valued user”) care about how information you provide to us is used and shared. Our aim is for you — a valued user of our site — to always feel informed and empowered with respect to your privacy at Rocky Mountain Conservancy.

This Privacy Policy applies to all information received by Rocky Mountain Conservancy, both online and offline, on any Platform, (“Platform”, includes the Rocky Mountain Conservancy website, social media, and Rocky Mountain Conservancy-associated linked sites), as well as any electronic, written, or verbal communications.

Our Commitment to Our Donors (“Donor Privacy Policy”)
We will not sell, share or trade our donors’ names or Personal Information with any other entity, nor send mailings to our donors on behalf of other organizations. This Donor Privacy Policy applies to all information received by Rocky Mountain Conservancy, both online and offline, on any Platform, as well as any electronic, written, or verbal communications.

Acceptance of Terms
By visiting Rocky Mountain Conservancy and/or using our Services, you agree to the terms (“Terms”) of this Privacy Policy and our accompanying Terms of Use. If you do not agree to this Privacy Policy or the Terms of Use (collectively, this “Agreement”), please do not use the Rocky Mountain Conservancy website.

The Information We Collect
Rocky Mountain Conservancy collects information when you visit our website, create an account, edit your account information, or use features on the platform to donate. Some of this information is technical information automatically logged by our servers. Outlined below are the types of information, both directly from you and indirectly through the collection of information by third-party service providers (together, “Partners”) that we specifically collect.

You authorize us to use, store, and otherwise process any personal information which relates to and identifies you, including (but not limited to) your name and address, to the extent reasonably necessary to provide the services which are available through our website, our Partners, successors, assignees, associates, sub-contractors, or other third parties.

1.  Personal Information (“Personal Information”)
For purposes of this Privacy Policy, Personal Information means any information or set of information that identifies or could be used by or on behalf of Rocky Mountain Conservancy, or any of our Partners, to identify a natural or legal person. Personal Information does not include information that is encoded, aggregated, anonymized, or publicly available information that has not been combined with non-public Personal Information.

Examples of different purposes for which we may collect Personal Information include, but are not limited to:

• Use of areas of the Rocky Mountain Conservancy website, you may be asked to provide certain information about yourself, such as your name, mailing address, email address, username or password.
• For donations that are sent directly to Rocky Mountain Conservancy we collect Personal Information such as your name, billing address, and email address, if you have not already provided these details. We collect information about your donation, including the amount of your donation and what project you would like the funds to go to, if specified.
• For donations you make to Rocky Mountain Conservancy utilizing partner websites, for example, Colorado Gives or Bonterra, (formerly Network for Good), we collect Personal Information such as your name, billing address, and email address, if you have not already provided these details. We collect the amount of your donation and what project you would like the funds to go to, if specified. Rocky Mountain Conservancy encourages you to review the privacy policies and terms of use for any partner websites you choose to utilize.
• Whether you purchase on our website or in our stores, we collect (but do not retain) credit card numbers. These transactions are handled by a third-party payment processor, such as MerchantOne, TSYS, Stripe, Eventbrite, or Blackbaud Merchant Services, in accordance with their terms of service and privacy policies. Rocky Mountain Conservancy encourages you to check third-party payment processor privacy policies and terms for additional information.
• Periodically, Rocky Mountain Conservancy may invite you to participate in completing online surveys. If you have created a Rocky Mountain Conservancy account, information we collect from these surveys may be associated with you personally.
• Contact you regarding your donation(s), as to the quality of the service, as well as to rectify any potential errors that may have occurred.
• Voluntary submissions to Rocky Mountain Conservancy requesting information about our products and services, signing up to receive information from us, or sending us an email.
• Rocky Mountain Conservancy may also compile a subscription list to which you voluntarily submit your name, mailing address, and/or email address. The purpose of such a subscription list would be to send you periodic updates to subscribers on matters of interest, provided you will have the ability to opt out of further communications in accordance with procedures described in each such update.
• We also may disclose your information if required by law or to enforce our legal rights or defend us against a legal claim or for the identification or remediation of suspected or actual fraudulent activity or security incidents. We may also share your personal data if it is necessary to act in urgent circumstances to protect the safety of Rocky Mountain Conservancy, our website visitors, or the public.

2. Non-Personal/Other Information
   In addition to the Personal Information, we and our Partners may collect additional information that does not personally identify you (“Other Information”). Other Information may include information collected:a. From Your Activity.  Information that we or our Partners may automatically collect when you visit, access, and/or use the Platform, including, but not limited to your IP address, Internet service provider, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, which sections of the Rocky Mountain Conservancy or Partner website you visit, number of links you click while on the Platform, search terms, operating system, general geographic location, and technical information about your mobile device.

   b. From Cookies, JavaScript Tags.  Information that we or Partners automatically collect using technical methods, including but not limited to cookies (“Cookies”), JavaScript tags, web beacons, pixel gifs, Flash cookies, and other locally stored objects. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to enhance your experience using Rocky Mountain Conservancy and to allow us and our Partners to collect Other Information. You may be able to disable cookies and/or other locally stored cookies by disabling them in your browser or on your device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, Rocky Mountain Conservancy website may not function properly.

3. Do Not Track (“DNT”).  Rocky Mountain Conservancy assumes no responsibility for responding to “Do Not Track” web browser signals. Consult external website polices regarding their responses to DNT signals.Partners
   Partners include but are not limited to:
4. Google Analytics.  Rocky Mountain Conservancy uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies to help the website analyze how users interact with the Platform. Other Information generated by the Cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of Cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit Google Ad Settings. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

1. Interest Based Advertising.   Rocky Mountain Conservancy incorporates remarketing by utilizing third party vendors (such as Google) to display content specific advertisements to visitors who have previously visited the Rocky Mountain Conservancy site and/or expressed interest in the Rocky Mountain Conservancy products when such visitors go to other websites that also incorporate similar remarketing tools. Rocky Mountain Conservancy and other third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize and serve ads based on a User’s past visits to the Rocky Mountain Conservancy site.

Remarketing is a way for Rocky Mountain Conservancy to connect to Rocky Mountain Conservancy Users based upon such Users’ past interactions with Rocky Mountain Conservancy. Third-party vendors (such as Google) may show Rocky Mountain Conservancy ads on other sites on the Web. User may opt out of this use of cookies by visiting the following site: http://www.networkadvertising.org/choices/

If you choose, you can opt out by turning off cookies in the preferences settings in your browser.

1. From You. You are considered a Partner through the information that you voluntarily provide to us that does not identify you personally.

Rocky Mountain Conservancy reserves the right to add or delete Partners at any time, at Rocky Mountain Conservancy’s sole discretion, subject to the terms of the Partner’s privacy policy.

The Information Collected by or Through Third-Party Advertising Companies
We may share Other Information about your activity on the Platform with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Platform and elsewhere. These third parties may use Cookies, pixel tags (“pixel tags,” “web beacons,” “pixel gifs,” or “clear gifs”), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s Cookie when a browser visits the site on which the pixel tag is in order to learn which advertisement brings a user to a given site.

Search Engines and Other Sites
Search engines and other sites not affiliated with Rocky Mountain Conservancy, such as archive.org or google.com, may crawl the Site and make available to the public publicly available content and postings from the site. The Site may also contain links to other websites. Rocky Mountain Conservancy is not responsible for the privacy practices of such other websites. Rocky Mountain Conservancy encourages its visitors and users to be aware of such search engines and other sites when they leave the Site and to read the privacy statement of each website they visit.

How We Use and Share the Information
We use Personal Information and Other Information to provide you Services, process your donations, solicit your feedback, inform you about our products and services, personalize communications and fundraising appeals that we believe will be of interest to you, and to improve our Services to you.

We may also use and/or share Personal Information, Other Information, and User Content as described below:

• All your User Content on the Platform will be publicly viewable and shareable by other users both within and outside the Platform with social media.
• We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance and customer service. These other companies will have access to Personal Information and Other Information only as necessary to perform their functions and to the extent permitted by law.
• In an ongoing effort to better understand visitors to our site and our products and services, we may analyze Other Information in aggregate form in order to operate, maintain, manage, and improve our products and services. This aggregate information does not identify individuals personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.
• As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, Personal Information and Other Information may be part of the transferred assets.
• To the extent permitted by law, we may also disclose the Personal Information and the Other Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of Rocky Mountain Conservancy or others.

Accessing and Modifying Information and Communication Preferences
Upon request, Rocky Mountain Conservancy will grant individuals reasonable access to Personal Information that we and our agents hold about them. For example, visitors to the Platform who have provided Personal Information to us may review and/or make changes to the same by contacting Rocky Mountain Conservancy. In addition, individuals may manage their receipt of marketing communications by clicking on the “unsubscribe” link located on the bottom of any Rocky Mountain Conservancy marketing email or by following the instructions found on the Platform. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our databases.

 

Data Retention

We retain personal data for as long as reasonably necessary to fulfil the purposes for which it was provided or collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, if we reasonably believe there is a prospect of litigation in respect to our relationship with you, to comply with law enforcement requests, maintain security, prevent fraud and abuse, resolve disputes, enforce our legal agreements, or fulfil your request to “unsubscribe” from further messages from us.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

How We Protect the Information
We take commercially reasonable steps to protect Personal Information and Other Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, email sent to or from the Platform may not be secure, and you should, therefore, take special care in deciding what information you send to us via email.

Important Notices to Non-U.S. Residents. If you are located outside of the United States, please be aware that any Personal Information you provide to us will be transferred to the United States. Rocky Mountain Conservancy is headquartered in the United States. Our Platform and our servers are operated in the United States. Any personal information you provide may be stored and maintained in a secure database in the United States. If you are a resident of a country other than the United States and provide us with your information, you consent to the transfer of your data into the United States. When we transfer your data outside the EU/UK, we ensure your data is processed only in countries that provide an adequate level of protection for your data or where the recipient provides appropriate safeguards. By using the Platform and by providing us with Personal Information in any manner, you consent to this transfer and our use of the information and data provided by you in accordance with this Privacy Policy.

Users are asked to provide their consent upon visiting our site. Rocky Mountain Conservancy will make every effort to stay compliant with General Data Protection Regulation (GDPR) laws protecting all users including those in the European Union (EU). These are your rights:

1. The right to access: Individuals may request access to their personal data. They may also ask about how their data is used, processed, stored, or transferred to other organizations. You must provide an electronic copy of the personal data, free of charge, upon request.
2. The right to be informed: Individuals must be informed and give free consent (not implied) before gathering and processing their data.
3. The right to data portability: Individuals may transfer their data from one service provider to another at any time. The transfer must happen in a commonly used and machine-readable format.
4. The right to be forgotten: If users are no longer customers or withdraw their consent to use their personal data, they’re entitled to data deletion.
5. The right to object: If a user objects to your use or processing of their data, they can request that you stop; there are no exceptions to this rule. All processing must stop as soon as the user makes this request.
6. The right to restrict processing: Individuals can ask you to stop processing their data or stop a certain kind of processing. Their data can remain in place if they choose.
7. The right to be notified: Individuals have the right to be notified in the event of a personal data breach that compromises their personal data. This must happen within 72 hours of breach discovery by your organization.
8. The right to rectification: Users can request that you update, complete, or correct their personal data.

If you wish to exercise any of the above rights, please contact us as set out at the end of this Privacy Policy. We will respond to such queries within 30 days and deal with requests we receive from you, in accordance with the provisions of Data Protection Law. Occasionally it could take us longer, if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Links to External Websites
Rocky Mountain Conservancy’s website or any externally facing communications from Rocky Mountain Conservancy (from any Platform, online or offline, verbal, written, or electronic) may contain links to third-party websites. Rocky Mountain Conservancy has no control over the privacy practices or the content of those websites and is therefore not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Children 
We do not knowingly collect Personal Information from children under the age of 13 through the Services. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

California Residents
It is Rocky Mountain Conservancy’s policy not to disclose any personal information we collect to third parties for direct marketing purposes under any circumstances. However, California Civil Code Section 1798.83 requires that all California residents be afforded the option to exercise your choice of whether your personal information may be shared with third parties for direct marketing purposes or not, as well as to receive information specified in the statute if your personal information is disclosed to third parties for direct marketing purposes. Accordingly, if you are a California resident and you wish to inform Rocky Mountain Conservancy whether you permit or refuse the sharing of your personal information with third parties for direct marketing purposes, or if you wish to request certain information if your personal information were to be disclosed to third parties for direct marketing purposes, please contact us as described in the “How to Contact Us” section below.

Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. Please be aware that, to the extent permitted by applicable law, our use of the Personal Information and Other Information is governed by the Privacy Policy in effect at the time we collect the information. Please refer to this Privacy Policy on a regular basis.

How to Contact Us
If you have questions about this Privacy Policy, please contact Rocky Mountain Conservancy via:

• Email at privacy@RMConservancy.orgwith “PRIVACY POLICY” in the subject line; or
• Postal mail to: Privacy Administrator, Rocky Mountain Conservancy, P.O. Box 3100, Estes Park, CO 80517.

Our intent is to promptly reply to every message we receive. This information is used to respond directly to your questions or comments. We also may file your comments to improve our services in the future.