b'Mill Creek Bridge damaged in fire | RMNP Enhancing the Rocky Experience The Conservancys foundational mission to support Rockys educational goals remained strong during this unusual year, and the organization proved nimble in innovations that enabled visitors to engage with the parks services despite restrictions. The Conservancy connected with visitors through books, and other educational materials by integrating curbside shopping and touchless customer service for optimum protection of visitors and staff. Additionally, the Conservancy intentionally increased the number of educational products online to maximize web-based sales. In addition to supporting the operations of the Conservancy, retail proceeds from five Nature Stores also fund educational materials provided to visitors upon entrance into the park. Despite the pandemic and extensive wildfire impact, sales to park visitors came in at an impressive $2.1 million.Due to the pandemic, direct aid for 2020 was primarily drawn from prior years to fund programs and needed supplies including: the park newspaper, printing site bulletins, providing Junior Ranger program materials, and museum support, including a photo archival intern and an herbarium for the museum collections. The Conservancy was also able to give smaller goodwill awards to 17 of our other public lands locations, totaling $20,500. The intent of this support was to help offset any critical needs for each retail store, such as personal protective equipment, cleaning, and other similar expenses due to the pandemic to facilitate a successful store opening in 2021. Also in 2020, a generous donor purchased a supply of Conservancy childrens books that were then donated to local Estes Park families. Publishing to Strengthen Connections We are excited to publish a new book in 2020, Silvestre Por Dentro Rocky Mountain National Park, a Spanish version of our Wild Inside: Rocky Mountain National Park board book for kids. With the assistance of the Estes Park High School Spanish students, this favorite was translated for this publication and ultimate sale in our Nature Stores in the park. As part of the membership and donor outreach program, the Conservancy continued the publication of its popular quarterly print publication, the Quarterly. Approximately 32,000 newsletters were received at mailboxes in 2020, with an Mill Creek Bridge completed in the shop | RMNP online newsletter reaching more than 6,500 people each quarter.16 |ROCKY MOUNTAIN CONSERVANCY 2020 ANNU2020 ANNUAL REPORAL REPORTT17'