b'Enriching the Visitor Experience The Conservancy plays an important role with Rocky Mountain National Park, and with our other public lands partners, by giving visitors a way to engage with these natural areas, through books, and other educational materials, and through educational programs, reaching them on both an emotional and intellectual level. In addition to supporting the operations of the Conservancy, retail profits from five Nature Stores in Rocky helped to: 1) provide educational materials to visitors; and 2) fund important educational programs and projects. In 2018, sales to park visitors increased to just over $3.1 million. The amount of direct aid to the park from retail sales was $105,000, which helped to fund programs and supplies needed by program staff, including the printing of the park newspaper, printing site bulletins, providing ranger program supplies, museum support, Latino outreach programs, and special events. NPublishing books, guides, and visitor-service products also remains an enduring facet of our efforts in supporting the parks educational mission. In 2018,W EHigh As A Hawk was brought back into print as a timeless childrens book. We also reprinted the Trail Ridge Road Guide and Alpine Wildflowers of the Rocky Mountains to guide visitors in their park experiences.Additionally, the Conservancy continued to publish its popular print newsletter, the Quarterly.SApproximately 28,000 newsletters were received at mailboxes in 2018, with an Visitor Center with a View | Rocky Mountain National Park online newsletter reaching more than 8,000 people each quarter.16 | ROCKY MOUNTAIN CONSERVANCY 2018 ANNU2018 ANNUAL REPORAL REPORT T 17'